Skills
13 skills publishedcold-email
Write and run B2B cold outreach that earns replies: research that finds a real reason to write, short peer-level emails with worked examples, follow-ups that add something new, deliverability basics, and reply triage. Use when planning a cold email campaign, drafting outreach or sequences, fixing reply rates, or setting up sending infrastructure.
aeo-audit
Audit how a brand shows up in AI answer engines — ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, Copilot — with a structured query bank, per-platform probing protocol, visibility scoring, citation fact-checking, competitor comparison, and a sequenced fix list. Use when asked how an AI assistant describes a brand, whether the brand is recommended, or what to fix about AI search presence.
ai-seo
Get your pages cited by AI search: write extractable answer blocks, build authority signals, earn third-party citations, and set crawler policy so ChatGPT, Perplexity, Claude, and Google AI features can find and quote you.
code-review-and-quality
Review code changes in three passes — intent, behavior stress, structural shape — with honest severity-labeled feedback and a clear merge verdict.
systematic-debugging
Debug by diagnosis, not by guessing: establish the root cause before proposing any fix, localize faults across component boundaries with evidence, test one hypothesis at a time, fix at the source with a regression test — and question the design after three failed fixes.
launch
Plan a product or feature launch end to end: readiness, audience building, the story arc, channels, launch week, and what to measure. Use when the user says launch, ship, announce, go live, Product Hunt, waitlist, early access, or GTM plan.
landing-page-copy
Write conversion copy for landing pages, sales pages, and hero sections — structured around the visitor's actual reading behavior, with a full worked rewrite example. Use when the user needs a landing page, sales page, signup/demo page, or pricing page drafted, or wants existing page copy rewritten to convert.
pricing
Design pricing that holds up: diagnose which of the three pricing dials is actually broken, place a first bet you can learn from, pick a metric that scales with value, package tiers with intent, and raise prices without a revolt.
cro
Diagnose why a marketing page or form is not converting and produce actionable, prioritized recommendations. Use for homepages, landing pages, pricing pages, feature pages, lead capture, and contact forms — or when a shared URL just "isn't working."
competitor-profiling
Build structured competitor profiles from their public footprint: separate what you observed from what you inferred, save raw evidence before synthesizing, and date every snapshot so changes are detectable. Use when researching competitors from their sites, docs, reviews, and pricing pages.
brand-voice
Build a working voice system for a brand: listen to what it actually sounds like, distill the personality, adapt tone to the moment, and codify it into a kit writers and AI tools can apply. Use when a brand sounds inconsistent, when onboarding writers or freelancers, or when voice needs to survive contact with AI-generated copy.
itchio-publish
Ship a game or tool on itch.io like a professional — split free demo from paid download with a script (never by hand), push versioned channels with butler, set up the page honestly, and launch with a devlog in your own voice.
brainstorming
Turn a rough idea into a design worth building through structured conversation: lock the intent in writing, generate real options, stress-test the favorite, and get explicit approval before any implementation. Use before creative or architectural work, new features, or any change where the shape isn't obvious yet.